Our story

"A few years ago, I took some time out of a ten year career in the fashion & music industry to learn how to sail professionally and to submerge myself back in nature, my first true love."

- Chris Desai, our Founder & CEO

Our founder shares his story

A few years ago, I took some time out of a ten year career in the fashion & music industry to learn how to sail professionally and to submerge myself back in nature, my first true love.

I ended up spending 5 months at sea and then found myself working in Monaco in the superyacht industry but before we get to that, let's rewind back to when I was learning to sail.

I opened my eyes as I returned from deep meditation one morning, sitting on the bow of the sailing yacht I was aboard, the sun began to glimmer over the horizon, dolphins swimming in unison looking up towards the sky and then into my eyes, dancing in front of the bow wave as we glided through the crystal clear waters off the Devonshire coast.

Something deep in me stirred, my life was about to change at that specific moment, it had been building up inside of me, something was about to happen but I didn't know exactly what.

I felt my energy completely shift and a type of buzzing in every cell of my body as tears started to stream down my face, time stood still, lost in the moment, everything froze and for a second, silence, complete and utter stillness. ​I felt at peace with the whole world instantly, in touch with every particle that ever existed, everything became clear in that moment and that my life was about to change going fourth.

My very existence, my purpose, my path became clear, a feeling of such grandeur, of belonging, of omnipresence in the surrealist of places, an overwhelming respect for the ocean, planet and every living creature upon it began to rise within me. I felt connected at every level.

I understood the very essence of life for that token second, the world spoke to me in a way I could never have imagined, nor could ever explain.

I knew moving forwards I couldn't happily go on knowing this world, this experience, this existence could be damaged by the fashion industry, the industry I had built a substantial career in.

I felt connected at every level, I understood the very essence of life for that token second, the world spoke to me in a way I could never have imagined, nor could ever explain.

Our founder & CEO Chris Desai

 

Conclusion

I knew I could bring about a change if I put my mind and heart to it and in time i could bring a whole new level of standards to the industry, that special moment VAYYU® was born, the actual word came into my mind during that moment in meditation.

The meaning actually means "The Wind" in the ancient language of Sanskrit.

Suddenly ideas started to flow through my mind at 1000 miles per hour, every second of every day for weeks, I didn't rest, I was exhausted, mentally, physically and emotionally, thinking of all the possibilities. Designs, colours, textures, products, knowledge, and revelations all appeared to me like a stream flowing into my mind.

 

Since that day, every single step feels as if it was ordained, people offering to assist at every step of the way, random chance meetings, opportunities revealing themselves every day.

I am still deeply humbled and overwhelmed by the support I continue to receive.

Within weeks, VAYYU® was nearly established and I knew I had to give back, so I registered an official charity called The Vayyu Foundation®

Untouchable | Ocean® was our first project.

I knew we to give back and inspire the next generation, to inspire a generation of ocean lovers, that support the ethical and sustainable change we so desperately need in fashion and in the world

Click here for more information about 'Untouchable | Ocean" project.
The Vayyu Foundation is supported by the purchases you make in this store.