Sustainability & Ethical Factories

Cleaning, recycling and reusing our H20 when dyeing fabrics

We use a controlled closed-loop purification system, treatment ponds, sand filtration and reversed osmosis to convert our wastewater into clean drinking water.

We embrace the environment

Our goal was to be 100% carbon neutral by 2020, but after achieving this, we are now on a mission to be carbon negative commencing 2021.

How do we do it?

Wind, solar & green factories

We use manufacturing sites globally that use renewable energy and rely less on the grid to source its requirements. The apparel industry accounts for 10% of global carbon emissions and remains the second largest industrial polluter, second only to oil, therefore we use these methods to reduce our impact and bring about sustainability.

Water preservation

To achieve zero liquid effluent discharge, our factories have installed salt & water recycling plants. The multi-effect evaporator & crystalliser is available for the recovery and re-use of salt and water. They also have primary, secondary and tertiary effluent treatment plants with a reverse osmosis system for recycling water. Combined, they are capable of treating about 3000kgs of salt and 6,000,000 litres of water per day.

We care about the people who make our products

Using factories which are Fair Wear Audited and Fair Trade approved to bring about transparency within our supply chain.

How we achieve it?


Our apparel products are certified by the Oeko-Tex 100 Standard, Class I. The Oeko-Tex Standard is a guarantee of the safety of textiles and dyestuffs to human health and to the environment. It also means we take more care in adopting environmentally friendly production methods throughout the entire manufacturing process.

Low Water Footprint

This was an important consideration for us, as the monsoon rain reduces the need for large-scale irrigation projects normally associated with conventional cotton farming. We work with countries where natural rainfall is abundant, so we don't deprive local villages of scarce water resources by draining lakes and rivers. It can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single t-shirt and a pair of jeans, that's why we work in regions that receives up to 95% of its water from the monsoon rain.

Our apparel is produced under the Global Organic Textile Standard (GOTS) and certified by a control union. The certification encompasses the farming, production and distribution, ensuring full traceability of every product.